To some degree, all of us are attracted by a low price because we want to work within a planned budget. Unfortunately some carpet cleaners use low prices as the bait for their false and misleading advertising. They quote a cheap price–usually between $12.99 and $19.99 per room–and then, once they enter your house, they pressure you into buying “add-ons”. It’s as if you were buying a car and found that the dealer was charging you extra for the steering wheel and seat belts. Proper professional carpet cleaning is not as cheap as some unethical carpet cleaners would like you to believe.

Dual process carpet cleaning describes the process of shampooing or heavy preconditioning, then hot water suction cleaning. Unfortunately, unethical carpet cleaners often use dual process as a bait-and-switch system. Here’s how it works:

They “bait” you with a bare bones basic cleaning (single process) at an unrealistic low price. Then, when you call …
They try to “switch” you to a highly expensive dual-process cleaning.
If you do not fall for the “switch" and choose their basic single service, you’ll most likely receive poor workmanship using little or no cleaning agents, and they will not guarantee their work.

You’ll read this in almost every advertisement. You’ll hear this from every carpet cleaner. Remember: The method that’s best for you is the method that solves your problem. You’re probably looking for the most thorough cleaning. Before you choose a carpet cleaner, identify your priorities and objectives. Then choose the cleaner that offers what you want.

Years ago, many people believed this was true because their carpets were damaged by amateurs who didn’t know how to properly clean using hot water. But today, we know this is false. By professionally washing and then rinsing your carpet with steaming hot water, your carpet is thoroughly cleaned–much like the way that the person who showers and then rinses off the dirt and soap will be much more cleaner than the person who only took a sponge bath. While each carpet cleaner will be biased toward his own cleaning method. So I suggest you look to what carpet manufacturers say. Shaw Industries, the largest carpet manufacturer in the world, recommends hot water extraction with a truck-mounted unit.

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